Solid experience in voice of the customer management, I am passionate about understanding and improving the customer experience for diverse businesses and industries. My last position was as a Voice of the Customer Senior Manager at Truper, where I design and implement the voice of the customer program for the group's self-service stores, Fix Ferreterías, using various listening methodologies and real-time monitoring tools.
My core competencies include market research, customer journey mapping, marketing, CX projects, NPS systems, social listening, segmentation and CX metrics. I have a diploma in market research from ITAM, a diploma in digital marketing from UVM, a diploma in marketing from Tec de Monterrey and certifications in Adobe Photoshop, Six Sigma, Scrum. I have successfully developed and executed voice of the customer strategies for Grupo Elektra, which includes Banco Azteca, Tiendas Elektra, and Presta Prenda, as well as supported the customer-centric transformation project for AT&T and Grupo Rotoplas in México, USA, Argentina, Peru and Brazil. My goal is to create value for customers and businesses by delivering insights, solutions and results that enhance the customer experience.
My core competencies include market research, customer journey mapping, marketing, CX projects, NPS systems, social listening, segmentation and CX metrics. I have a diploma in market research from ITAM, a diploma in digital marketing from UVM, a diploma in marketing from Tec de Monterrey and certifications in Adobe Photoshop, Six Sigma, Scrum. I have successfully developed and executed voice of the customer strategies for Grupo Elektra, which includes Banco Azteca, Tiendas Elektra, and Presta Prenda, as well as supported the customer-centric transformation project for AT&T and Grupo Rotoplas in México, USA, Argentina, Peru and Brazil. My goal is to create value for customers and businesses by delivering insights, solutions and results that enhance the customer experience.
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Sólida experiencia en proyectos Customer Centric. Me he apasionado en comprender y mejorar la experiencia del cliente en diversos negocios e industrias. Mi último puesto fue como Senior Manager de Voz del Cliente en Truper, donde diseñe e implemento el programa de voz del cliente para las tiendas de autoservicio del grupo FIX Ferreterías (Retail Nacional con más de 170 tienda), utilizando diversas metodologías de escucha y herramientas de seguimiento en tiempo real.
Mis competencias principales incluyen la implementación de programas robustos de Voz del Cliente, mapeo de Customer Journey, marketing, iniciativas transformacionales, sistemas NPS, social listening, segmentación y definición de KPI´s de CX. Tengo diplomado en investigación de mercados del ITAM, diplomado en marketing digital de la UVM, diplomado en marketing del Tec de Monterrey y certificaciones en Adobe Photoshop, Six Sigma, Scrum. He desarrollado y ejecutado exitosamente estrategias de voz del cliente para Grupo Elektra, que incluye Banco Azteca, Tiendas Elektra y Presta Prenda, así como también he apoyado el proyecto de transformación centrado en el cliente para AT&T y Grupo Rotoplas en México, Estados Unidos, Argentina, Perú. y Brasil. Mi objetivo es crear valor para los clientes y las empresas brindando conocimientos, soluciones y resultados que mejoren la experiencia del cliente y del empleado
Héctor Paris Díaz Ruiz
https://www.linkedin.com/in/hectorparis/
